I'm sure you've heard of BAKERY by now, a new business run by Jaime Derringer of Design Milk and Erin Loechner of Design for Mankind to help you, yep you, run your indie business better! I thought it'd be nice to learn a little more about what exactly it is they're cooking up over there, to help you decide if you need some business baking services of your own. So, let's meet the dynamic duo, shall we?
As two girls who are used to running their own show, what made you decide to go into business together?
Jaime:
Great question! We both have independent spirits, but we work
fabulously as a team because we both have different strengths. For
example, Erin makes everything I say sound pretty.
Erin: Ha! You
are crazy, Jaime. That's totally not true. It's funny--- Jaime's the
professional one, and I'm the bubbly one. Our clients will meet us on
the phone and will laugh at how different we are. Anyway, I'm
rambling... It was totally Jaime's idea. She twittered me one day
about a project she wanted to start [she has like a million and one
projects!], and I was on board from the get-go. We both get so many
emails a day asking us how we do what we do, so it seemed natural that
we start offering our services to everyone!
How did you come up with the name BAKERY?
Jaime:
We spent a lot of time thinking about the right name, but we kept
coming back to BAKERY. We wanted a name that was descriptive, yet fun
and creative. We're not your average internet marketing company, so we
didn't want to scare people off by using a name like "So-and-So
Consulting". It also reflects our personalities fairly well: we're both
kind of silly.
Erin: AMEN! Plus, I like to wear an apron when I work...
Kidding. That's a lie.
What sort of services do you offer to independent businesses?